Long Tail Keywords: A Simple Guide

Have you ever used Google to search for something you really wanted to know? Maybe you typed in a whole question or a specific phrase? If you have, then you’ve used what we call long tail keywords. Let’s learn more about them and how we can use them to write awesome and blog posts that drive traffic to your website.

What are Long Tail Keywords?

Long tail keywords are longer and more specific phrases that people use when they search for something on the internet. For example, instead of just typing “podcasts” into Google, someone might type “best podcast for software developers.” This longer phrase is a long tail keyword.

Why are Long Tail Keywords Important?

Long tail keywords are important because they help us understand exactly what people are looking for. When we know what people are searching for, we can write articles and blog posts that answer their questions or help them with what they need. If you can find long tail keywords that have a low keyword difficulty and a high search volume then you can easily drive traffic to your website and provide value. This will help you rank higher on Google and get more visitors to your website.

How to Find Long Tail Keywords

Here are a few simple ways to find long tail keywords:

• Google Suggest: Start typing a question or phrase into Google, and see what suggestions come up. These are things that other people have searched for.
• Answer the Public: This is a free tool that shows you what questions people are asking about a certain topic. You can use these questions as long tail keywords.
• Keyword Research Tools: Tools like Ubersuggest or Google Keyword Planner can show you popular long tail keywords related to your topic.

How to Use Long Tail Keywords in Your Writing

Once you have your long tail keywords, here’s how you can use them to write your articles and blog posts:

• Title: Use your long tail keyword in the title of your article or blog post.
• Introduction: Include the long tail keyword early in the introduction to let readers and search engines know what your post is about.
• Subheadings: Use the long tail keyword in subheadings to keep your article organized and make it easier to read.
• Content: Naturally use your long tail keyword throughout the article. Don’t force it, just make sure it fits with what you’re writing.
• Conclusion: Summarize your article and include the long tail keyword one last time.

Example

Let’s say you want to write an article about how to transcribe a podcast using AI. Instead of just using “podcast” as your keyword, you find the long tail keyword “how to transcribe a podcast using AI.” Here’s how you could structure your post:

• Title: “How to Transcribe a Podcast Using AI”
• Introduction: “Do you want to know how to transcribe a podcast using AI? You’re in the right place!”
• Subheadings: “Tools you need to transcribe the podcast using AI”, “Steps to Transcribe a Podacast using AI”
• Content: Share the tools and steps, using the keyword naturally.
• Conclusion: “Now you know how to transcribe a podcast using AI. Give it a try and enjoy!”

Conclusion

Long tail keywords are a great way to drive traffic to your website by writing articles and blog posts that people really want to read. By using them correctly and targeting low keyword difficulty and high search volume long tail keywords then you can rank higher on Google and get more visitors to your website. So next time you’re writing or want to rank higher on Google, remember to think about long tail keywords.